THE BUSINESS OF BEAUTY
ABOUT BEAUTY EDIT
Specialising in digital beauty across all touchpoints, Beauty Edit works with brands and businesses operating within the beauty, spa and wellness sectors to help them re-imagine how they can do business in a digital world. Founded by Stephanie Collins who with over 10 years specialist experience in the fields of E-Commerce & Retail Strategy, Brand Development & Positioning, Distribution & Sales Strategy, Marketing and Advanced Skincare & Spa Therapy Training, has worked hands on in the industry and understands the barriers that spa and beauty brands may have when it comes to incorporating a strong and profitable digital strategy in their business.
Based in the South East of Ireland and working with spa and beauty operators, brands and distributors from across Ireland and the UK, Stephanie has won industry awards for her work in the area of E-Commerce and Product Development and holds postgraduate and professional qualifications in the fields of Marketing Communications, Social Psychology, Digital Marketing, E-Commerce, Beauty Therapy, Adult Education and Advanced Organic Cosmetic Formulation. Stephanie has also contributed to various publications sharing her opinion and analysis on the business of beauty and spa.
BEAUTY EDIT ARTICLES
Is it Game Over? At the start of this year, my focus was on Brexit and what implications it would have for the beauty and spa industry, especially in Ireland. Would it affect supply and would manufacturing and distribution relationships be disrupted or ended...